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Few softwares make optimal design for Windows 8 Modern UI touch, and users can see the touch function mostly from Windows boot screen and photo / video zoom, while the most commonly used MS Office, browsers and other softwares do not need touch function. Therefore, touch laptop buyers feel sort of disappointed. The less useful the touch function becomes, the less consumers will pay, and the smaller the touch laptop market will be.
The cost difference between touch laptops (or Ultrabooks) and non-touch laptops does not rest with reduced costs of touch screens. Touch screen costs have dropped by over 50% over 2013, but the prices of solid state disk (SSD), lithium polymer batteries, thin casings and motherboards applied to Ultrabooks remain unchanged. Ultrabooks are still more expensive than ordinary laptops, so consumers prefer the latter.
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